CIRÈLL Now in the Iraq Market: One of the Middle East's Most Comprehensive Skin Barrier Libraries Goes Live
CIRÈLL has fully rolled out Arabic (and partial Sorani) language support for the Iraq market. Under cirell.com.tr/ar-iq/, 492 pieces of content in total — 466 articles and 26 skin barrier science guides — are now available in Arabic, making this one of the most comprehensive skin barrier science libraries dedicated to the region.
Why Iraq?
There was a serious gap in in-depth, clinically sourced Arabic-language content on skin barrier science. Rather than translating word-for-word, CIRÈLL set out to fill that gap by restructuring the content using real search data (Google Search Console) to answer the questions users in the region were actually asking.
Scope
- 466 Arabic articles, 26 Arabic science guides (pillars)
- Content reviewed and adapted to match Iraqi users' search habits
- Sorani (ku-iq) support is complete at the article level and continuing to expand at the pillar-guide level
Early Results
"Shortly after launch, the first organic impressions and clicks began coming in on Arabic search queries — concrete evidence of real demand in the region."